Finance

Etsy Pricing Calculator

Free Etsy pricing calculator for handmade and print-on-demand sellers — enter materials, labour hours and your target profit margin to get the exact price to list at after Etsy's fees.

Etsy shop countryFees & VAT differ by countryMaterial cost ($)Packaging cost ($)Labour hours per itemYour hourly rate ($)Target profit margin (%)30–50% is typical for handmadeShipping charged ($)0 if you offer free shippingOffsite Ads (%)Price the ad fee in if most sales come from ads

Recommended list price

$35.95

Hits a 35% margin

Total cost per item

$19.50

Incl. $10.00 labour

Etsy fees at this price

$3.86

Profit per sale

$12.58

35% of revenue

Markup multiple

1.84×

Price ÷ cost

Order revenue

$35.95

Price + shipping charged

Popular long-tail searches from US users — jump straight to the tool.

How to use Etsy Pricing Calculator

Enter your material cost and packaging cost.
Add your labour hours and the hourly rate you want to be paid.
Set your target profit margin (30–50% is typical).
The calculator reverse-solves the Etsy list price that hits that margin after all fees.

Frequently asked questions

How should I price my handmade items on Etsy?

Start from cost: materials + packaging + (labour hours × your hourly rate). Then add your target margin and gross up for Etsy's ~12% fees. This calculator does that reverse-math for you so the margin you type is the margin you actually keep.

What is the standard Etsy pricing formula?

A common formula is (materials + labour) × 2 for wholesale and × 4 for retail. That rough rule exists purely to absorb fees and overheads — this calculator replaces the guesswork with exact fee math.

Should I use free shipping on Etsy?

Etsy favours listings with free US shipping over $35, but the postage still costs you. Build the label cost into the item price, then check the resulting margin here before switching free shipping on.

How much should I pay myself per hour?

Use your local realistic wage — $15–$30/hr is common for handmade production. If your price cannot support it, the product is either under-priced or takes too long to make.

Why is my Etsy price higher than my competitor's?

Competitors often forget labour or Offsite Ads. Price to your true cost, then differentiate on photography, reviews and shipping speed rather than racing to the bottom.