Finance

Etsy Ads Calculator

Free Etsy Ads calculator — enter ad spend, clicks, conversion rate and order value to get ROAS, ACOS, cost per order, profit after ads and your break-even ROAS for Etsy Ads and Offsite Ads.

Etsy shop countryFees & VAT differ by countryDaily ad budgetAverage cost per clickEtsy Ads CPC is usually 0.20–0.60Conversion rate (%)Etsy shop average is 1–3%Average order valueProfit margin before ads (%)After Etsy fees and COGS

Clicks per day

Orders per day

0.57

Revenue from ads / day

$17.14

ROAS

1.71×

Below break-even

ACOS

58.3%

Ad spend ÷ revenue

Cost per order

$17.50

Break-even ROAS

3.33×

At a 30% margin

Profit after ads / day

$-4.86

Monthly $-145.71

Popular long-tail searches from US users — jump straight to the tool.

How to use Etsy Ads Calculator

Enter your daily Etsy Ads budget and average cost per click.
Add your conversion rate and average order value.
Enter your profit per order before ads.
Read ROAS, ACOS, cost per order and your break-even ROAS.

Frequently asked questions

What is a good ROAS on Etsy Ads?

Most shops need at least 3–5× ROAS to be genuinely profitable once Etsy's own ~12% cut and product costs are subtracted. A 2× ROAS usually means you are paying to break even.

What is break-even ROAS?

Break-even ROAS = 1 ÷ your profit margin before ads. With a 25% margin you need a 4× ROAS just to cover the ad spend; anything above that is real profit.

Is Etsy Ads worth it?

Etsy Ads work best on listings that already convert well organically and carry a 35%+ margin. Advertising a low-margin or low-converting listing simply speeds up the loss — check the numbers here before increasing the budget.

Can I turn off Offsite Ads?

Shops with under $10,000 in the last 12 months can opt out in Shop Manager → Marketing → Offsite Ads. Above $10,000 participation is mandatory, but the fee drops from 15% to 12% and is capped at $100 per order.

What is ACOS on Etsy?

ACOS (advertising cost of sale) = ad spend ÷ revenue from ads, expressed as a percentage. It is the inverse of ROAS — a 4× ROAS is a 25% ACOS.