How Much Does Etsy Take From Sellers? Etsy Fees Calculator 2026

Etsy's fee is not one number — it is a stack of five charges, and most sellers only remember two of them. Here is the full 2026 stack for a US shop: a $0.20 listing fee per item, a 6.5% transaction fee on item price plus shipping, payment processing of 3% + $0.25, a small regulatory operating fee in some countries, and an optional or mandatory Offsite Ads fee of 12–15%.

Stacked on a standard order with no ads, that is roughly 10–13% of the total order value. The percentage is higher on cheap items (the $0.20 listing fee and $0.25 processing fixed fee bite harder) and lower on expensive ones, which is why $8 stickers rarely make money and $80 jewellery does.

The single most misunderstood line is the transaction fee. Etsy charges 6.5% on the item price plus shipping plus gift wrapping, not just the item price. If you charge $12 postage on a $30 item, the 6.5% applies to $42, not $30.

On a $100 US sale with free shipping built into the price, Etsy takes about $12.15: $0.20 listing fee, $6.50 transaction fee (6.5%), $3.25 payment processing (3% + $0.25) and roughly $0.20 in regulatory fees where they apply. You keep about $87.85 before your product cost.

If that same $100 sale came through Offsite Ads at 15%, Etsy also takes $15.00, so total fees reach about $27.15 and you keep $72.85. That is the number that surprises new sellers most — an Offsite Ads order can more than double Etsy's cut.

A UK seller on the same £100 order pays more: £0.16 listing, £6.50 transaction, about £4.20 processing, a 0.32% regulatory fee and then 20% VAT on all of those fees, landing near £13.50 before ads.

On a $50 US sale, Etsy takes about $6.68 — $0.20 listing, $3.25 transaction, $1.75 processing and a small regulatory fee — leaving roughly $43.32 before COGS. That is 13.4% of the order, noticeably worse than the $100 example because the fixed fees are spread over half the revenue.

With 15% Offsite Ads attached, the deduction on a $50 order jumps to about $14.18 and you keep $35.82. If your product costs $18 to make and ship, that order is barely break-even.

This is exactly why the break-even field matters. Enter your cost and tick Offsite Ads in the calculator and it tells you the minimum price you can list at without losing money.

The Etsy listing fee is $0.20 per listing ($0.16 in GBP, $0.18 in EUR) and it keeps your item live for four months, or until it sells. Listing fees on Etsy are charged again on renewal — so an item that sells and auto-renews costs $0.40 in listing fees for that cycle, not $0.20.

Two things quietly multiply this: quantity listings (each additional unit sold triggers a renewal charge) and private listings. If you sell 40 units from one listing, you pay 40 renewals — $8.00 — not one listing fee.

Set the 'Listings used' field in the calculator to match how many listing charges an order actually triggers, and your net profit figure will match your Etsy Payment account instead of being optimistically high.

The Etsy transaction fee percentage is 6.5% in both 2025 and 2026. It rose from 5% to 6.5% in April 2022 and has not moved since, so any blog quoting 5% — or quoting 2023 rates — is out of date.

The fee applies per item sold, calculated on the item's price plus the shipping and gift-wrap amounts you charge for it. Sales tax and VAT collected by Etsy are excluded.

For personalised or made-to-order items, the transaction fee is charged on the full customised price, including any add-on charges the buyer selects.

Offsite Ads cost 15% of the order total for shops that made under $10,000 in the last 12 months, and 12% for shops above $10,000 — where participation becomes mandatory and cannot be turned off.

The fee is capped at $100 per order and is only charged when a buyer clicks an Etsy-placed ad on Google, Facebook, Instagram, Pinterest or Bing and then buys from you within 30 days. Direct traffic, Etsy search traffic and your own social posts do not trigger it.

Practically, this means you need to price for the ads scenario, not the average one. If 25% of your orders are ads-attributed, add roughly 3–4 percentage points to your assumed fee rate when pricing, or use the calculator's Offsite Ads toggle to price against the worst case.

Shipping is the most common source of a phantom profit on Etsy. Sellers enter the shipping they charge into their spreadsheet, forget the label and packaging cost, and end up thinking a $5 postage charge is $5 of revenue.

It is not. If you charge $5 and the label costs $4.20 with $0.60 of packaging, you have made $0.20 — and Etsy has already taken 6.5% plus processing on that same $5. In practice you lose money on shipping while your dashboard shows growth.

Our calculator separates 'shipping charged to buyer' from 'your actual shipping cost' for exactly this reason. Free shipping is often still the right call for Etsy search ranking, but only if the postage is genuinely priced into the item.

For print-on-demand, your COGS is the Printify or Printful base cost plus their shipping charge to the customer. Put that combined number in the 'Item cost / COGS' field and the calculator handles the rest.

A worked example: a Printful unisex tee with a base cost of $13.95 and $4.99 shipping is $18.94 of cost. Sell it at $34 with free shipping and Etsy takes about $3.51 — leaving $11.55 profit, a 34% margin and 61% ROI. Drop the price to $26 and you are at $4.30 profit, a 16.5% margin that Offsite Ads would wipe out entirely.

The rule of thumb most profitable POD shops use is a 2.2–2.5× markup on total base cost. Below 2×, one ads-attributed order per four erases the profit on the other three.

Digital downloads pay the same three core fees — listing, 6.5% transaction and payment processing — with no shipping and no COGS. There is no special digital fee.

On a $10 digital download in the US, Etsy takes about $1.20 and you keep roughly $8.80: an 88% margin, which is why printables and templates scale so well. The catch is the fixed fees: on a $2 download, Etsy's cut is about $0.58, or 29%.

If you sell low-priced digital files, bundle them. A $12 bundle of six files pays one set of fixed fees instead of six, adding several points of margin instantly.

Etsy fees by country differ mainly in the payment processing rate and whether VAT is charged on the fees themselves. US: $0.20 listing, 6.5%, 3% + $0.25 processing, no VAT on fees. UK: £0.16 listing, 6.5%, ~4% + £0.20 processing, 0.32% regulatory operating fee, plus 20% VAT applied to Etsy's fees. EU: €0.18 listing, 6.5%, ~4% + €0.30 depending on country, plus local VAT on fees.

Comparing Etsy fees USA vs UK on identical orders, UK sellers typically give up 2–4 percentage points more per sale. If you are VAT-registered in the UK you can reclaim the VAT charged on Etsy's fees, which closes most of that gap — if you are not, it is a real cost.

Canada and Australia sit between the two, with a smaller regulatory fee and GST applied to fees. The calculator's country selector loads the right rates so you do not have to remember any of this.

Use this Etsy pricing strategy formula: Price = (materials + labour + packaging + shipping cost) ÷ (1 − fee rate − target margin).

With a 13% fee rate and a 30% target margin, the denominator is 0.57 — so a $10 cost becomes a $17.54 price. If you want to survive Offsite Ads on every order, use a 28% fee rate: the denominator becomes 0.42 and the same item prices at $23.81.

Charge for your labour. The most common Etsy pricing mistake for handmade products is treating your own time as free, which turns a 'profitable' shop into an unpaid job. Put an hourly rate on it — our Freelance Rate Calculator will give you a defensible number in about a minute.

Break-even price is the sale price at which profit is exactly zero after all fees and costs. Never list below it, and never discount below it in a sale.

Profit margin (profit ÷ revenue) tells you how resilient the product is. Under 20% on Etsy is fragile; 30–40% is healthy for handmade; 50%+ is normal for digital.

ROI (profit ÷ money spent on the product) tells you how fast your cash recycles. A 60% ROI product turning over weekly beats a 120% ROI product that sells twice a year. All three appear in the calculator the moment you enter your numbers, and you can export the whole thing as a branded PDF report for your records or your accountant.

They are deducted together. Etsy takes the transaction fee, payment processing fee, regulatory operating fee, listing fee and any ads fee from the payment before it reaches your Payment account, so the deposit you see is already net of fees.

This is why your bank deposit never matches your Etsy order total, and why reconciling from deposits alone is misleading. Always reconcile from the monthly statement CSV, which itemises each fee type.

If you are also handling VAT on your sales, run the numbers through our VAT Calculator, and if you sell on more than one channel, compare against the Shopify Profit Calculator before deciding where to push volume.