Finance

Shopify MAP Pricing Calculator

Free Shopify MAP pricing calculator for USA brands and resellers — set the minimum advertised price from MSRP, then check margin, markup, payment fees and break-even so your MAP-compliant price still makes money.

Shopify MAP Pricing Calculator is a free online finance tool from FastDailyTools (Set a MAP-compliant Shopify price that still turns a profit.). Free Shopify MAP pricing calculator for USA brands and resellers — set the minimum advertised price from MSRP, then check margin, markup, payment fees and break-even so your MAP-compliant price still makes money. It runs entirely in your browser — no sign-up, no account, no email and no upload — and every result can be exported as a dated PDF report.

✔ Price: free, unlimited use, no rate limits
✔ Sign-up: not required
✔ Privacy: all math runs client-side, nothing is uploaded
✔ Export: one-click PDF report (2026 rates)

MSRP / list price ($)Manufacturer's suggested retail priceMAP policy typeMAP as % of MSRPWholesale / unit cost ($)Your shipping cost ($)Shipping charged to customer ($)Shopify Payments rate (%)Payment fixed fee ($)App / subscription cost per order ($)Ad spend per order ($)Blended CAC across Google / Meta

Round up to charm pricing (.99)

MAP policies set a price floor, never a ceiling — rounding up to the nearest .99 keeps you compliant and looks intentional on a Shopify product page.

MAP-compliant price

$109.99

15.4% off MSRP

Profit per order

$27.50

Margin 25.0%

Gross margin

25.0%

After fees, shipping and ads

Markup on wholesale

69%

Price ÷ wholesale cost

Payment processing

$3.49

2.9% + $0.30

Your true break-even

$81.67

Price where profit = $0

MAP compliance

Below MAP

Raise the price

Verdict

Profitable at MAP

Keep the listing live

Popular long-tail searches from US users — jump straight to the tool.

How to use Shopify MAP Pricing Calculator

Enter the MSRP and whether MAP is a percentage of MSRP or a fixed brand price.
Add your wholesale unit cost, shipping cost and any shipping charged.
Set Shopify Payments rate, app costs and blended ad spend per order.
Check the MAP-compliant price, margin and break-even verdict before you publish.

Frequently asked questions

What is MAP pricing?

MAP (Minimum Advertised Price) is the lowest price a brand allows resellers to advertise publicly. It is a floor on the advertised price, not on the price you may sell at in a cart or over the phone, and it is legal in the US as a unilateral policy.

How do I calculate a MAP price on Shopify?

Take MSRP and apply the brand's MAP percentage (commonly 80–90% of MSRP), or use the fixed MAP the supplier publishes. This calculator then checks the resulting price against your wholesale cost, Shopify fees and ad spend.

What is the difference between MSRP and MAP?

MSRP is the price the manufacturer suggests you sell at. MAP is the lowest price you are permitted to advertise. MAP is usually below MSRP, which is why margins get tight for resellers who discount to the floor.

Can I sell below MAP on Shopify?

You can generally sell below MAP as long as you do not advertise that price — hidden cart pricing, add-to-cart-for-price and coupon codes are common workarounds. Violating an advertising policy risks losing the supplier account.

What margin should a MAP-priced product make?

After Shopify Payments fees, shipping and ads, aim for at least 20–25% net margin at MAP. If this calculator shows a loss at MAP, renegotiate wholesale, cut customer acquisition cost or drop the SKU.

Does MAP include shipping?

MAP applies to the advertised item price. Free shipping offers can effectively lower the buyer's total, which some brands treat as a MAP violation — check the policy wording before advertising free delivery.