Shopify Profit Calculator 2026: What Your Store Actually Makes Per Order

Net profit = Revenue − COGS − Shipping − Marketing − Payment processing − Overhead. Margin % = net profit ÷ revenue × 100.

The two lines people skip are payment processing and overhead. Processing looks small per order (2.9% + $0.30) but at a $30 AOV that is 3.9% of revenue — often a fifth of your entire net margin. Overhead is your Shopify plan, apps and domain divided by monthly orders; at 200 orders a month, a $39 plan plus $60 of apps is another $0.50 per order.

Put your own numbers into the Shopify profit calculator and it computes all of it per order, including margin percentage.

Subscription: Basic $39/mo, Grow $105/mo, Advanced $399/mo (US pricing; annual billing lowers each).

Shopify Payments processing (US): 2.9% + $0.30 on Basic, 2.7% + $0.30 on Grow, 2.5% + $0.30 on Advanced for online card orders.

Shopify Payments processing (UK): roughly 1.7% + £0.25 on Basic for domestic cards, with international cards adding around 1–2%.

Third-party gateway fee: 2% on Basic, 1% on Grow, 0.5% on Advanced — charged on top of whatever PayPal or Stripe already takes if you don't use Shopify Payments. Check the PayPal side with our PayPal Fee Calculator.

Currency conversion: around 1.5% (2% in some regions) when a customer pays in a currency you don't settle in. Cross-border stores absorb this silently.

Chargebacks: $15 per dispute plus the lost goods — budget 0.3–0.6% of revenue if you sell high-ticket items.

Revenue $49.99. COGS $14.00. Shipping paid by you $6.50. Marketing at a $12.00 blended CAC. Shopify Payments on Basic: 2.9% × 49.99 + 0.30 = $1.75. Overhead $0.50.

Net profit = 49.99 − 14.00 − 6.50 − 12.00 − 1.75 − 0.50 = $15.24, a 30.5% net margin. Healthy.

Now raise CAC to $19 — an entirely normal Q4 swing — and profit drops to $8.24, a 16.5% margin. Same product, same price, half the profit. That is why margin has to be recalculated whenever ad costs move, not once at launch.

Revenue £35.00. Supplier cost £11.00. Shipping £4.00 (supplier-fulfilled). Ads £9.50. Shopify Payments UK Basic: 1.7% × 35 + 0.25 = £0.85. Overhead £0.40.

Net profit = 35 − 11 − 4 − 9.50 − 0.85 − 0.40 = £9.25, a 26.4% margin — before VAT. If you are VAT-registered, the £35 includes 20% VAT, so your true net revenue is £29.17 and profit falls to about £3.42, a 9.8% margin. Run the split with the VAT Calculator.

This is the single biggest miscalculation UK and EU dropshippers make: treating a VAT-inclusive price as revenue.

Under 10% net is fragile — one ad-cost increase or return wave wipes it out. 10–20% is the normal band for general ecommerce and most dropshipping. 20–30% is strong and usually means differentiated product or good AOV. Above 30% net typically means private label, handmade, or digital.

Gross margin should sit at 60–70% before ads if you intend to buy traffic. Anything below 50% gross leaves no room for a paid channel and forces you to depend on organic, email and repeat purchase.

Raise AOV, not just price. Bundles and volume tiers spread the fixed $0.30 processing fee and the shipping cost across more revenue — the fastest structural margin gain available.

Switch to Shopify Payments if you're on a third-party gateway: killing the 2% platform surcharge on Basic is free money.

Upgrade the plan when the math flips. Grow costs $66 more than Basic but drops processing 0.2% and the gateway fee 1%; above roughly $10k monthly revenue it usually pays for itself.

Renegotiate shipping with real volume numbers, or move the free-shipping threshold just above your AOV.

Cut CAC before cutting COGS. A 10% conversion-rate improvement is usually cheaper to buy than a 10% supplier discount.